Websites: Weaving the magic of the web

The internet provides access to a global 24 hour market – helping businesses present their shop window to the world. Depending on the business and its requirements, the web presence might be a simple profile site, a virtual brochure or an all-singing, all-dancing reservations and ecommerce site.

The brand rules should be consistent, carried through from offline to online marketing and all sites these days should be responsive – in order that they can be viewed on mobile devices, as well as on full screens.

The website is a means of building customer relationships, a communication forum and a great means of data capture – allowing interested visitors to request further information. Wherever possible a website should engage with its visitor instantly and invite two way communication, with options on how to make contact, how to engage using social media and how to be added to the database – to sign up for further information or subscribe to a regular newsletter.

In working towards building a client relationship, the website encourages brand loyalty and consequently sales and repeat business. If a customer requests further information, they are halfway to making a purchase – provided that information is delivered by the client.

However functional and beautifully designed a website, content remains king and the job of a good site is to provide, clearly and concisely, the information the visitor or potential customer requires. Website content should always be mindful of the needs of the visitor, ahead of showcasing past projects. In words and pictures, anecdotally a website – or more specifically its home page – has ten seconds in which to grab the visitor’s attention.

• Read more about the importance of words and pictures.

With a clean CMS (content managed system) the client – or a designated copywriter can update and freshen up web copy, especially via a blog section. New content gets picked up by Google and the like and aids a company’s SEO, ie. how high up they appear on a Google search listing.

Call Gaynor at Ozone Creative on 0845 0945 138 or 07956 142214 or email to discuss internet requirements.