In a time-poor society there are millions of words out there vying for our attention. Whether these words hit their targets rely on many factors – and if the reader hasn’t been drawn in by the opening paragraph, you’ve pretty much lost them.
Ozone Creative writes in the third person, editorial tone, with the aim of informing and, hopefully, entertaining the reader. While retaining the tone of the brand, the written approach is dictated by who is being addressed and in what form, eg. the media in a press release, new customers in an advert on London Underground or brand devotees in a subscribed to email newsletter. In the latter case the client should already be addressing an interested and brand aware readership.
It’s always wise for NFP organisations and charities to invest in professional photography – perhaps forming a concept series. The Ozone Creative contact book includes photographers, with different areas of expertise – from food to fashion, interior design to sporting events. We can additionally recommend stylist, make-up artists and art directors, according to the client’s requirements.
Call Gaynor at Ozone Creative on 0845 0945 138 or 07942 987733 or email to discuss your content requirements.