What kind of print materials are required depends on the target customer and the type of leisure event/venue being promoted. With the advent of email, there is a cheaper, faster, more economic alternative to print.
There is, however, a case for producing a smart brochure if the venue carries a high price tag – for example, wedding venues, transport and holiday companies. There’s almost an expectation that the company should deliver something of worth in order to even be considered in these instances.
A leisure brand with a publicised in-house eco policy, needs to be mindful of this when ordering print work – ensuring they use environmentally-friendly processes – water-based inks, uncoated and unbleached paper stock etc.
A little creativity goes a long way, especially when it comes to print. Not only should the copy and design be matched to the brand, to attract the right customers, but the print work itself can be eye-catching or even appealing in a tactile way. These days digital print is not confined to the numerous types of paper and card, designs can be printed onto fabrics, wood, metal and plastics. Foil block, wood cuts, metallics, neons and die cutting are all options to be included in the mix.
There are also endless possibilities with larger format printing – from banners, to balloons, to pop up displays and much more.
Call Gaynor on 0845 0945 138 or 07956 142214 or email to discuss print requirements.