With very few exceptions, Ozone Creative advocates writing copy in the third rather than the first person. This is why…
Writing in the third person creates a more objective, information-based tone – asking people to draw their own conclusions, it’s more inclusive and it’s a familiar, trusted writing style – as used by the media. Continue reading
Every so often the world of media adopts a new buzz phrase – this year it’s ‘brand journalism – where a brand delivers editorially credible news and features, targeted specifically at its customer base.
This differs from ‘content marketing’ in that it has a broader brief – to inform and entertain its market on various topics of interest, maybe name checking complementary brands. The aim is not for the company to just blatantly shift their own products. Continue reading