Editor’s Blog: News, views and more from the ‘zone

Editiors blogA blog area of a website is used largely for SEO; to get higher Google ranking for that site. Some blogs are purely written for Googlebots, but at Ozone Creative we aim to deliver interesting relevant editorial in blogging – for clients, prospects and anyone else interested. 

In a constantly-changing environment, Ozone Creative’s blogs – written by Gaynor Edwards – provide information on latest marketing trends and give tips on how to optimise marketing budgets and time.

Anyone wishing to reproduce these articles should contact Gaynor in writing for permission. If granted, the author and Ozone Creative must be credited.

CLIENT NEWS: Digging The Poetry To Be Found In Kent’s Gardens

sarah-in-poetry-garden-copy

Tunbridge Wells author and poet, Sarah Salway’s new book, Digging Up Paradise: Potatoes, People and Poetry in the Garden of England, takes a very different look at Kent’s gardens.

The book, which comes out in June from Kent-based publishers, Cultured Llama, combines original photographs, creative writing, poems and historical details to feature twenty-six gardens across the county.

Sarah was inspired by the stories to be told about each garden including the mystery of who built the Margate Shell Grotto, the injured Belgium soldiers who woke to a diorama of a lion pouncing at Quex Gardens, and how Charles Darwin’s children playfully interrupted his garden walks. A poem has been written especially for each garden, a project that began when Sarah was Canterbury Laureate in 2012.

“One of the magic things about these gardens is how they allow you to walk around someone’s dreams,” says Sarah. “The garden creators knew they would probably never live to see how their vision turned out so they are an act of faith in the future. I love that even the trees we see today were planted for several generations ahead to enjoy.

“There are many larger-than-life characters involved in Kent gardens too, some of whom I became happily obsessed with,” she continues.

The featured gardens range from tourist favourites such as Sissinghurst and Leeds Castle to lesser-known gems such as Great Comp, Marle Gardens and Quex. All the gardens featured are open to the public, some by appointment. Sarah’s hope is that her book will encourage readers to see the gardens a little bit differently, and even take their notebooks along to write their own thoughts and observations.

“Too often we just admire the flowers,” she explains, “but thinking about the people who created it and the people who have used it over the years, allows us to enjoy a completely new experience.”

Garden writer, Lia Leendertz, has called Digging Up Paradise, ‘a fascinating and unpredictable virtual garden companion, always drawing your attention to some unexpected detail, or taking some half-told story, exploring it and breaking your heart with it. How lucky we gardeners are to have her in our midst. This could not be a lovelier book.’

EDITOR’S NOTE: Sarah Salway is available for interview and to participate in articles and features. She is the author of three novels, a collection of short stories and a poetry collection. She was Canterbury Laureate in 2012, the Royal Literary Fund Fellow at the London School of Economics for three years, and now teaches creative writing in Tunbridge Wells and for the University of Kent in Tonbridge.

She will be running workshops for writing in gardens over the summer. More information can be found at her website www.writerinthegarden.com

Digging Up Paradise: Potatoes, People and Poetry in the Garden of England will be published by Cultured Llama on 2nd June 2014. It costs £12. ISBN: 978-0-9926485-6-5

More information can be found at: www.culturedllama.co.uk/books

The Gardens Featured in Digging Up Paradise:
1.The Shell Grotto, Margate
2.Quex Gardens, Birchington
3.Secret Gardens of Sandwich
4.Dungeness
5.Chilham Castle, Chilham
6.Finchcocks Musical Museum, Goudhurst
7.Groombridge Place, Groombridge
8.The Labyrinth at All Saints Church, Tudeley
9.Marle Place Gardens and Gallery, Tonbridge
10.Penshurst Place and Gardens, Penshurst
11.Knole Park, Sevenoaks
12.Ightham Mote, Sevenoaks
13.Quebec House, Westerham
14.Down House, Downe
15.Red House, Bexleyheath
16.St John’s Jerusalem, Sutton-at-Hone
17.Sissinghurst Castle, Cranbrook
18.Rosherville Pleasure Gardens, Gravesend
19.Great Comp Garden, Nr Sevenoaks
20.Chartwell, Westerham
21.The National Fruit Collection, Brogdale
22.Leeds Castle, Maidstone
23.Mount Ephraim, Faversham
24.Doddington Hall and Gardens
25.Dane John Gardens, Canterbury
26.Canterbury Cathedral Gardens

CLIENT NEWS: Don’t Doubt He Can Do It

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Alex Flynn

Life with Parkinson’s is unpredictable. The symptoms and the pace of the disease vary wildly from one individual to another. The rules are ‘there are no rules’. In his 10 Million Metres challenge Alex Flynn, who has Young Onset Parkinson’s, proved that exercise helps alleviate the symptoms. He also covered an incredible distance over some of the globe’s most challenging terrain.

Many people with Parkinson’s claim to still be able to excel at certain sports. Some, who struggle to walk, can pull on a pair of trainers and run like the wind or cycle as if they were born in the saddle. Michael J Fox is still more than competent on the ice – as show here. 

Other people’s perception of how PD will impact on someone’s life is one of the most damaging factors for those with young Parkinson’s. Surely, those with the condition are best able to judge what they are able to do.

Alex’s next challenge sees him and friend Darren Taylor take to the Pacific – in a British-built, state-of-the-art rowing boat. The sister vessel won the Talisker Atlantic Challenge, leaving the competition in the memory of its wake. Alex will again be the engine at the back. Six years after diagnosis, Parkinson’s has a huge impact on his life, but his ability to row is unhindered. He rows like a machine.

Darren is similarly a force to be reckoned with. He has a history at sea, an understanding and respect for the ocean and, very possibly, saltwater running through his veins.

The only British pair in the race, with an incredible team behind them, Alex and Darren have every belief that they will win. For the purposes of what they aim to achieve, awareness and ultimately a cure for PD, only a win will do.

The publicity machine is now getting into gear. What the pair desperately need is hard cash and supportive sponsors to cover the costs. Alex has proven his worth over the last four years – covering 10 Million Metres; that’s an incredible 6214 miles. 

This Pacific Row is a world record attempt – but Alex’s participation will make it truly incredible. A unique event, demanding column inches in the press, provoking research in the lab… and hopefully finding a cure for many people of all ages with the condition. Along the way Alex has been proving the benefits of exercise in alleviating the symptoms of Parkinson’s. A unique feel good story…. What savvy corporate sponsor wouldn’t want to be associated with that?

This is an amazing opportunity, a potentially world record winning pair delivering glory and a back story of hope as the search for a Parkinson’s cure is finally showing real signs of progress.

The Bigger Picture: We Need You…

Parkinson’s (and Young Parkinson’s especially) struggles to get media coverage and therefore public awareness. Many of those given the diagnosis shy away from the spotlight; often they only tell very close friends and family.In spite of his Parkinson’s, and for as long as he’s able, Alex will be challenging himself and the disease. He’ll keep moving to raise the funds and awareness so desperately needed in order to bring about a cure.If that cure doesn’t happen in his lifetime – he’s only 42 – his legacy will be the steps (or strokes) he literally took towards making it happen.
Photo: © Adrian Scarbrough Photography

CLIENT NEWS: Pacific Row 2014 Sponsorship Pack

The Great Pacific Race is a new ocean rowing event – open to solo rowers, pairs and fours. It will be held every two years. The inaugural race leaves Monterey Bay, California in June 2014. It covers well over 2,100 nautical miles to the finish line in Honolulu, Hawaii.

l-r: Alex Flynn and Darren Taylor

l-r: Alex Flynn and Darren Taylor

The only British pair to compete is team ‘Pacific Row 2014’ – aka Firefighter Darren Taylor and Athlete/ Adventurer Alex Flynn (who happens to have Young Onset Parkinson’s Disease). Former school-friends from Oxfordshire, in this challenge they will be raising funds for their respective charities: The Cure Parkinson’s TrustThe Michael J Fox Foundation and The Fire Fighter’s Charity. They also believe they will win.

Why are they so confident?
• A similar boat to that being used by Pacific Row 2014, made by the same state-of-the-art British boat-builders, led The 2013/14 Talisker Whisky Atlantic Challenge – and won by some 400 miles.
• The ‘twin engine’ human power of Darren and Alex, individually, have a proven track record. Together, they will be a force to be reckoned with.
• They are complemented, on land, by a support team with enviable expertise.

Pacific Row 2014 sponsorship pack

CLIENT NEWS: Alex Flynn Media Pack

For the past four years Alex Flynn, 42, Athlete, Adventure and man with young onset Parkinson’s Disease has been running and cycling in races across some of the globe’s most challenging terrain. Along the way he has raised money for The Cure Parkinson’s Trust in the UK and The Michael J Fox Foundation in the States.

alex-bike-river

Alex is, at the time of writing, just 250 miles short of completing his current challenge. That’s one gruelling bike ride and a marathon away from nailing 10MillionMetres. When he crosses the finish line at the Standard Chartered Dubai Marathon on Friday 24 January it will mark the end of a very long jouney.

A media pack can be downloaded below:
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Alex Flynn Media Pack

 

CLIENT NEWS: The JPA Academy launches in Sevenoaks

Successful West Kent theatre school – and OC client  – The JPA Academy is expanding with the launch of classes in Sevenoaks this month. The JPA Academy, run by tutors with West End backgrounds in musical theatre, will be holding lessons in acting, singing and dancing on Thursday evenings, from 4.15 – 7.15pm.

stage-doorHeld at St Luke’s Hall, Eardley Road, Sevenoaks, the first lesson – billed as a taster session – is completely free. Taking place on Thursday 19 September, anyone interested in attending should call the Academy on: 07870 460687 or email.
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It’s A New Year – Looking Forward to No 43

I’ve never liked the pressure of a new year beginning on 1st January. It’s cold, it’s dark, invariably you are ill due to a virus or a bottle of vodka consumed the night before. You’ve possibly spent far too much of the previous fortnight in some state of over-consumption, having spent or eaten too much; you start the new year feeling bad. 

A late August birthday meant my new year logically coincided with going back to school – compensated by an excuse to buy new stationery.

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A brand new type of publicity

Every so often the world of media adopts a new buzz phrase – this year it’s ‘brand journalism – where a brand delivers editorially credible news and features, targeted specifically at its customer base.

This differs from ‘content marketing’ in that it has a broader brief – to inform and entertain its market on various topics of interest, maybe name checking complementary brands. The aim is not for the company to just blatantly shift their own products. Continue reading