When Gaynor set up her previous business in 2005 it was as an ‘ethical PR and marketing company’ – with an emphasis on buying green and using local suppliers. Back then the local print industry was yet to have its long-overdue green revolution. Happily now, water-based inks and uncoated stock is widely available. Ozone Creative continues to uphold the same ethical values and social conscience.
New media and online communications have made it easier still to have good eco credentials in marketing – and in business in general. Green strategy is as much about commonsense and economics as about saving the planet; protecting the environment and the bottom line go hand in hand. Internet banking and online invoicing mean speedier payments, fewer bank fees and a paper-free approach.
In an era that has seen the Yellow Pages shrink to an eighth of its size and invariably be destined straight for recycling, the growing popularity and convenience of the mobile internet (on smartphones and tablets) has to be factored in to all marketing strategies – as something greener, cleaner and keener for all to use.
Ozone Creative will strive to deliver greener marketing for all clients – usually also providing a saving in time, waste and money.
To discuss green marketing strategies and social and community values contact Gaynor – email or call 0845 0945 138 or 07956 142214